Thirteen years building The Sill, the houseplant company that put 'plant parent' into the cultural vocabulary. Twelve stores, $25M raised, exited in 2024. Now CEO of The Farmlink Project, which moved 150 million pounds of rescued produce in 2025.
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TikTokA houseplant founder is now running one of the biggest food recovery nonprofits in America. Here's what she said about farming that I can't stop thinking about. That's the choice 22-year-olds are making. And we're surprised farming is dying. Full episode out now. 🌱
TikTokBillions of pounds of food rot in the field every year, and it's not because nobody wants it. Farmers can't afford to harvest crops they haven't sold.
TikTokFarms were plowing under perfectly good food. Food banks needed fresh produce. So a group of students started cold calling farms to connect the two. 🚜🥦
TikTokRotting food = methane in the atmosphere. Diverting it might be one of the best climate moves we're not talking about enough. 🌍
TikTokShe wanted plants for her first apartment and found nowhere good to buy them. So she left brand strategy and built it herself. That was 2012.
TikTokHot take: the “fastest smartest solution” still won’t fix hunger. She moves 150M lbs of food a year. She still doesn't think it's enough.
TikTokBillions of pounds of food never even leave the field. Here's why, and what one organization is doing about it. 🌾
TikTokA nonprofit is using AI to fight hunger. Here's how. Eliza Blank on how The Farmlink Project is using LLMs to move surplus food to families faster, and which parts of the work still need a human. Full episode out now. 🌱
TikTokEverything you touch came on a truck. Nobody thinks about it. Your food works the same way, and it's the one thing we can't afford to get wrong.
TikTokFarmLink isn't just trying to move more food, they're rethinking how to measure what actually matters. 📊🌾
